AI marketing agency vs traditional agency: what changes, what stays with people

Both sell craft. One adds agents on the repeat work. What to know before you hire either.

Start a project What to ask first
Illustration with sample data.

Who actually does the work

One week, split honestly. People decide, direct and approve. Agents research, draft, schedule and measure.

The weekly loop we run
One week, who does whatSample week
  1. Set the direction
  2. Brief the film and pages
  3. Research each enquiry
  4. Draft replies and posts
  5. Schedule the week
  6. Approve what goes out
  7. Check AI answers for your name
  8. Count what each post did
  9. Review: keep, change, make next
Illustration with a sample week.

What to ask before hiring either

Five questions. Ask us too; our answers are on this page.

Real output: the systems we run ourselves

Before you sign5 of 5 asked

  1. Who does the work, day to day?Good answer: a named lead; subcontracting said out loud.
  2. Show me real output.Good answer: live pages, real posts, a board you can click.
  3. What happens to my data and workflows when the contract ends?Good answer: what you keep, in writing.
  4. How are results measured?Good answer: a fixed list, checked weekly, reported in writing.
  5. Is there a pilot?Good answer: a scoped first step before any long contract.
Buyer questions, per lilachbullock.com and layer3labs.io.

Where a person signs off

Nothing goes out under your name without a yes. Agents draft; you approve, edit or drop.

Approval queueSample draft

Your LinkedIn pageTue 10:00

What we changed on the pricing page this month, and what enquiries did after.

your analytics exportno claim without a source

Approved by youScheduled Tue 10:00

The next draft waits for your yes too.

Illustration with a sample draft.

What it costs

No price list. Four things move the number; we scope them after a 20-minute call.

Others’ published figures

  • £600 to £1,200a day, freelance consultant, UK
  • £3,000 to £15,000a scoped project
  • £1,500 to £5,000a month on retainer

As published by lilachbullock.com; not our rates.

What moves the numberNo prices here
Illustration, positions only.

How to tell the difference in a sales call

Three lines you will hear, and the question that answers each.

  1. They sayOur team takes care of all of it.

    You askWho, by name, does the work, and where do I see it?

  2. They sayWe tripled a client's leads.

    You askWhich client, which months, and what counted as a lead?

  3. They sayThe AI handles it end to end.

    You askWhat do you measure, and what does it show for your own brand?

Sample lines, nobody quoted.

Who should stay with a traditional agency

An AI marketing agency fits

  • Repeat work every week: posts, replies, reports, checks.
  • Ten minutes a day to approve.
  • You want numbers in writing every week.

Stay traditional

  • One launch, one film, then quiet.
  • A team in the room every day.
  • No outside system may touch your accounts.

Questions

What is an AI marketing agency?

A marketing team's work, with AI agents on the repeat jobs and people on direction, creative and approval.

Is an AI marketing agency cheaper than a traditional one?

Not automatically. Channels, volume, creative and approval depth move the price. What changes is where the hours go.

What happens to my data and workflows when the contract ends?

Your accounts and content stay yours. Where the agents run, and who looks after them, is agreed in writing first.

Is there a pilot?

Yes. After a 20-minute call we scope the smallest first step that can show a result.

How are results measured?

A fixed list, checked weekly, reported in writing: what went out, what came back, who named you.

Related

Ask us the five questions.

Scoped and quoted after a 20-minute call. Not the right fit? We will say so.

Message on WhatsApp Email us Call +91 90031 66823
avinash@kanavulab.com LinkedIn Chennai, India.