What an AI video ad costs: platform cost, direction, and the cuts you actually need

Credits are the smallest line. Script, direction, edit, type and cuts are the rest. One real job below, to the credit.

Ask for a draft quote What we make
Thanni is a demo brand, made in the studio.

Where the money goes

Credits buy clips. The hook, the checked product, the type and the cuts are people's work, and most of the bill.

The Thanni job, to the credit

Fifteen seconds for a demo brand. Every line is from the job record; credits are the platform's unit, not converted to money.

KanavuLabJob record, Oct 2026 Thanni demo film, 15 s, 16:9, Seedance 2.5
  • Start frame: a terracotta pot on a stone windowsill
  • End frame: the Thanni bottle beside the pot
  • Hoarding concept: a giant Thanni bottle on a roadside board
  • Hoarding concept: three clay pots and the Thanni bottle in a row
  1. Film draft, 480p, 15 s45 credits
  2. Stills: start, end, two hoardings0 credits
  3. End card, badge removal, compositingin post, by us
  4. Hoarding typeset by us
  5. 1080p finish, same shot180 creditsQuoted, not bought. The demo did not need it.

Generation spent45 credits

Demo brand, made in the studio. No customer, no results.

Real record, real frames.

Draft first, finish only what works

A 480p draft shows whether the idea holds. On Thanni: 45 credits for the draft, 180 quoted for the 1080p finish, not bought. A draft that dies costs a quarter of a finish that dies.

  1. 45credits Draft, 480p 15 s, one shot. Bought.
  2. You approve Watch it, change it, or stop. No credits.
  3. 180credits Finish, 1080p Same shot, full size. Quoted, not bought.
Drawn to area: the finish is four times the draft.

Only a few creatives win, so plan for volume

sovran.ai publishes a 5 to 10% range for ads that scale, citing its own source: their figure, not ours, and their winner rule may differ from yours. So: draft several hooks, finish the ones that earn it.

Illustration: twenty drafts, two finished. Not a measured rate.

Disclosure

What we do, in writing.

End frame of the Thanni film: the bottle and a clay pot on a sunlit sill, with the name, the line and the words Demo brand, made by KanavuLab set on the wall
  1. A demo brand is labelledOn the frame itself, as on Thanni.
  2. A generated presenter is disclosedIn the words each platform asks for.
  3. A fake customer reviewNever made, for anyone.
The Thanni end frame. Thanni is a demo brand.

What we charge

No price list here. The quote comes after a 20-minute call; the sheet shows what moves it.

Your quoteamounts after the call

  1. FilmsHow many ideas
  2. Length and shotsSeconds and cuts
  3. PresenterGenerated and disclosed, or none
  4. Formats16:9, 9:16, 1:1, 4:5
  5. RevisionsRounds after the draft
  6. SpeedDays you can give it
Draft stage quoted first Finish quoted after you approve
Blank until the call, on purpose.

What you get

Files, not a login. From you, three things:

  • Product photos
  • Where the ads will run
  • 20 minutes on a call

Delivered

  1. Hooks and scripttext
  2. Start and end frames, approved before filmstills
  3. The draft, to judge480p
  4. Finished films per channel, captions in1080p
  5. Name and line set in typepost
  6. Disclosure, as each platform askson frame
  7. The project files, keptarchive
The whole delivery.

When a phone-shot video is the better buy

Buy the AI video

  • Many versions of one idea, several channels.
  • A product we can show from reference photos.
  • No film budget for every idea to test.

Shoot it on a phone

  • Your buyers know a real face. Film that face.
  • A real customer will say it on camera.
  • The buyer must see your real process.

Questions

How much does an AI video ad cost?

Scoped after a 20-minute call. Films, length, presenter, formats, revisions and speed move it; the draft stage is quoted first.

What are generation credits?

The platform's unit. On Thanni a 15 second 480p draft cost 45 credits; a 1080p finish was quoted at 180. Not converted to money here.

Why draft at 480p first?

To see whether the hook and product hold before paying for the finish. On Thanni the finish was never bought.

Are AI UGC ads cheaper than a human creator?

Per version, published comparisons say yes; motionbox.io publishes one. A disclosed generated presenter is not a creator with an audience; compare the use, not the price.

Do you disclose that the video is AI-generated?

Yes. A demo brand is labelled on the frame, a generated presenter is disclosed, and we follow each platform's synthetic media rules. Never a fake customer review.

Who owns the finished videos?

You get the files and the right to use them. Copyright in purely generated material is unsettled in several countries; we say which parts were generated.

Related

Ask for the draft quote.

Scoped and quoted after a 20-minute call. Not the right fit? We will say so.

Message on WhatsApp Email us Call +91 90031 66823
avinash@kanavulab.com LinkedIn Chennai, India.